Call for Papers

You are kindly invited to submit your contribution, a 5-page abstract or a full paper (preferably in English, but French contributions may be accepted) to the First International Conference for Marketing in the Insurance Industry by 8 May 2015.

Contributions may be in one of the following topics (but are not limited to):

• Implementation of channel strategies in the insurance industry;

• New customer trends in the insurance industry;

• E-insurance ;

• Y Generation and insurance industry;

• The new role of the agency in the insurance industry ;

• The relationship between actuarial sciences and marketing;

• Big data for marketing in the insurance industry;

• Loyalty and customer satisfaction in the insurance industry;

• Gamification;

• Product development ;

• Customer Lifetime Value in the insurance industry.

 Please send your contribution by 8 May 2015 by email to:

Ilaria Dalla Pozza, Marketing Professor, IPAG Business School
ilaria.dallapozza@ipag.fr