First International Conference for Marketing in the Insurance Industry


IPAG Business School, a leading French management school is happy to welcome you to the first International Conference for Marketing in the Insurance Industry (ICMI). The ICMI Conference will take place in the heart of Paris on 9 June 2015. The aim of the conference is to bring together leading scholars to discuss key issues in Marketing in the Insurance Industry. Participants will have the opportunity to present their research and networking.




The insurance industry plays a major role in the development and growth of the economy. Recently, the insurance industry is undergoing radical changes due to new legislations, technological innovations and new customer behaviors. The first International conference for Marketing in the Insurance industry (ICMI) accepts contributions from scholars interested in marketing and innovation in the insurance industry. Contributions may apply (but are not limited to):


  • Implementation of channel strategies in the insurance industry

  • New customer trends in the insurance industry

  • E-insurance

  • Y Generation and insurance industry

  • The new role of the agency in the insurance industry

  • The relationship between actuarial sciences and marketing

  • Big data for marketing in the insurance industry

  • Loyalty and customer satisfaction in the insurance industry

  • Gamification

  • Product development

  • Customer Lifetime Value in the insurance industry



  • Deadline for full paper submissions: May 8, 2015

  • Notification of acceptance/rejection: May 15, 2015

  • Registration deadline: May 31, 2015

  • Conference event: June 9, 2015 IPAG Business School, 184 Bd Saint Germain, 75006 PARIS




  •  Ilaria Dalla Pozza, Marketing Professor IPAG Business School
  • Andreas Eggert, Marketing Professor, University of Paderborn, Germany

  • Ram Gopal, GE Capital Endowed Professor of Business, Head of Department of Operations and Information   Management, School of Business University of Connecticut

  • Sandrine Heitz-Spahn, Marketing Professor,University of Lorraine, France

  • Lena Steinhoff, Marketing Professor, University of Paderborn, Germany

  • Lionel Texier, Associate Director Risk and Analysis



Conference chair:  Ilaria Dalla Pozza, IPAG Business School,

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