First International Conference for Marketing in the Insurance Industry
IPAG Business School, a leading French management school is happy to welcome you to the first International Conference for Marketing in the Insurance Industry (ICMI). The ICMI Conference will take place in the heart of Paris on 9 June 2015. The aim of the conference is to bring together leading scholars to discuss key issues in Marketing in the Insurance Industry. Participants will have the opportunity to present their research and networking.
DESCRIPTION OF THE CONFERENCE
The insurance industry plays a major role in the development and growth of the economy. Recently, the insurance industry is undergoing radical changes due to new legislations, technological innovations and new customer behaviors. The first International conference for Marketing in the Insurance industry (ICMI) accepts contributions from scholars interested in marketing and innovation in the insurance industry. Contributions may apply (but are not limited to):
Implementation of channel strategies in the insurance industry
New customer trends in the insurance industry
E-insurance
Y Generation and insurance industry
The new role of the agency in the insurance industry
The relationship between actuarial sciences and marketing
Big data for marketing in the insurance industry
Loyalty and customer satisfaction in the insurance industry
Gamification
Product development
Customer Lifetime Value in the insurance industry
IMPORTANT DATES
Deadline for full paper submissions: May 8, 2015
Notification of acceptance/rejection: May 15, 2015
Registration deadline: May 31, 2015
Conference event: June 9, 2015 IPAG Business School, 184 Bd Saint Germain, 75006 PARIS
SCIENTIFIC COMMITTEE
Ilaria Dalla Pozza, Marketing Professor IPAG Business School
Andreas Eggert, Marketing Professor, University of Paderborn, Germany
Ram Gopal, GE Capital Endowed Professor of Business, Head of Department of Operations and Information Management, School of Business University of Connecticut
Sandrine Heitz-Spahn, Marketing Professor,University of Lorraine, France
Lena Steinhoff, Marketing Professor, University of Paderborn, Germany
Lionel Texier, Associate Director Risk and Analysis
CONTACT
Conference chair: Ilaria Dalla Pozza, IPAG Business School, ilaria.dallapozza@ipag.fr