Call for Papers


You are kindly invited to submit your contribution, a 5-page abstract or a full paper (preferably in English, but French contributions may be accepted) to the First International Conference for Marketing in the Insurance Industry by 8 May 2015.

Contributions may be in one of the following topics (but are not limited to):

  • Implementation of channel strategies in the insurance industry;

  • New customer trends in the insurance industry;

  • E-insurance ;

  • Y Generation and insurance industry;

  • The new role of the agency in the insurance industry ;

  • The relationship between actuarial sciences and marketing;

  • Big data for marketing in the insurance industry;

  • Loyalty and customer satisfaction in the insurance industry;

  • Gamification;

  • Product development ;

  • Customer Lifetime Value in the insurance industry.

 Please send your contribution by 8 May 2015 by email to:

Ilaria Dalla Pozza, Marketing Professor, IPAG Business School


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